Our Vision

At Adventure HQ, our vision is to be the leading destination for outdoor adventure gear, best known for our interactive environment and inspiring more people to discover the great outdoors.

Our Mission

At Adventure HQ, our mission is to deliver excellence in the stores we build, the products we offer and the service we provide whilst exceeding the expectations of our stakeholders.

Adventure HQ is the ultimate outdoor adventure superstore and is proudly born and bred in Dubai as an initiative of Sharaf Retail.

Whether you’re a first timer, weekend enthusiast or accomplished adventurer, Adventure HQ supplies the widest and most diverse range of equipment and supporting services for your outdoor adventures.

Adventure HQ is a dedicated outdoor adventure retail specialist offering equipment for a wide range of active lifestyle pursuits such as: fishing, kayaking, diving, camping, hiking, cycling, off-roading, yoga, fitness, stand up paddling, water sports, active wear, footwear plus plenty more.

We launched in Dubai in 2011 and now have five outlets throughout the UAE totaling 90,000sqf. and have a team of 200 passionate and dedicated people.

Located at Times Square Center, Sheikh Zayed Road and The Beach opposite JBR in Dubai and Dalma Mall and Yas Mall in Abu Dhabi.


The Adventure Zone by Adventure HQ

The Adventure Zone was introduced in our first store to add excitement and theatre to the retail environment. It set us apart from our competitors and was so well received by our customers that we have now expanded this as a stand-alone business model with a 20,000sft. facility in Dalma Mall and 12,000sft. facility in Yas Mall Abu Dhabi and 4,000sqf. facility in Galleria Mall, Dubai.

Times Square Center – Dubai activities include a ‘Climbing Pinnacle’ and ‘Cable Climb’ which are designed to challenge your adventurous skills.

The Galleria – Dubai features High ropes course, Low ropes course, Climbing wall, Themed Fun walls, and café. Perfect for active kids, birthday parties and corporate team building events.

Dalma Mall – Abu Dhabi features a 20,000sqf Adventure Zone with indoor Skate Park, Pump Track, Trampoline Park, Boulder Wall, Cable Climb and The Lodge for events and parties.

Yas Mall – Abu Dhabi features a 12,000sqf Adventure Zone with High ropes course, Low ropes course, Climbing Pinnacle, Boulder Wall, Themed Fun walls, Caving, Zip Line and The Lodge perfect for active kids, birthday parties and corporate team building events.